Why Celebrity Clothing Lines Sell Target and Macy's were two of the first stores to create curated collections with celebrities, but today whether in partnership with an established distribution partner or as a entrepreneurial launched line, celebrities are flocking to create their own brands.
When Influencer Marketing Turns Sour When used correctly and responsibly, influencer marketing can be a highly effective way of gaining new exposure and, most importantly, sales for your brand. However, it's very easy to have an influencer marketing campaign turn sour just by a simple negative element blowing up. There are many negative elements that can affect a marketing campaign such as a damaged reputation of an influencer or just simply bad implementation of the campaign. In this blog Hollywood Branded takes a look at 3 examples of global influencer marketing gone wrong and why they received negative results.
In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the scenes on what the team does to create successful influencer campaigns for their clients.