Why Knowing Is Valuable For Brand Marketers It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched. Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.