It Actually Is Like Rocket Science Social influencers are fast becoming powerful Internet marketing drivers as well as media-savvy entrepreneurs. They produce niche content, amass a large number of followers, and work with brands to promote relevant products to their audiences. It‚§™s a strategy any major brand should have up its sleeve, but despite how simple it sounds, influencer marketing is not always easy to get right. For one thing, it‚§™s not all about social media following. Several other factors will determine whether your campaign is a wasted investment or a mutually beneficial working relationship that will help strengthen your brand.
Some Helpful Insight To Understanding How Not To Be Liable If influencer marketing wasn‚§™t already confusing enough, the FTC decided to make it even more confusing by releasing different regulations to better crack down on deceptive practices - and basically make sure consumers know they are being advertised to. In recent months, due to the massive influx of brands that have been hopping on the influencer bandwagon, the FTC has been taking this issue even more seriously.
The Crackdown Brands & Their Agencies Should Fear With influencer marketing on social media becoming increasingly popular over the last few years, it comes as no surprise that the practice would have to adapt to mainstream advertising regulations as it became more mainstream. As a result, the Federal Trade Commision (FTC), who regulates all things advertised to consumers, has recently clamped down on influencer marketing in order to make sure consumers are aware that it is indeed advertising - and as noticeable as other forms as marketing. While some influencers and brand partners are open to hashtagging their posts, not everyone fully adheres to the guidelines. In this blog, Hollywood Branded delves into the recent action of the FTC regarding social influencers sponsored posts the legal requirements brands and agencies need to know.