It Actually Is Like Rocket Science Social influencers are fast becoming powerful Internet marketing drivers as well as media-savvy entrepreneurs. They produce niche content, amass a large number of followers, and work with brands to promote relevant products to their audiences. It‚§™s a strategy any major brand should have up its sleeve, but despite how simple it sounds, influencer marketing is not always easy to get right. For one thing, it‚§™s not all about social media following. Several other factors will determine whether your campaign is a wasted investment or a mutually beneficial working relationship that will help strengthen your brand.